Stolichnaya Vodka’s U.S. Division is currently starting a global agency review. Agencies were sent a petition for info saying it is looking for a record to develop a communications platform and promotion campaign for your Stoli brand by the entrepreneurs. It’s understood that CMO and senior VP marketing at Stoli Group United States, Lori Tieszen, is leading the review. WPP’s Berlin Cameron won the account that was global. Before that, the business was at WPP’s Ogilvy & Mather. Brand manager for flavors and premium, Sarah Gorvitz, confirmed the bureau search. We’ll not be moving ahead with Berlin, she said.
The brand decided to modify in the midst of management changes, although they’ve have been an agency, she added. Berlin Cameron didn’t respond to a request for comment. Horizon Media won the media accounts, but the body declined to comment. Digital and social network, which is at Rokkan, is said to be excluded from the review. PR was shifted from Susan Magrino Agency, which operates NY, to Golin Harris, Ms., for William Grant also added that Stoli plans to phase out a number of its 17 flavors in reaction into the overcrowding of the vodka section. Stoli in 2012 spent about $5.1 million on U.S. Measured media, according to Kantar Media. However, the newest substantially dropped its measured press spending in the first nine months of 2013 down to $485, 000.